Commercial Printing Options: What to Choose for Your Company’s Needs
The most popular types of print marketing materials available are the ones that allow smart business owners to get the most out of their marketing budget while reaching the highest number of current and potential customers. Below are a few examples of some of the most utilized commercial color printing projects and the situations in which each one would be beneficial for advertising:
Brochures are a convenient way to relay a sizable amount of information in a compact space. Brochures are oftentimes used as an extension of a sales pitch. In fact, many people hear the word “brochure” and they think of something that is going to tell them more about a product or service they are interested in. Your company can choose to use a brochure in this capacity and have interesting facts about your business and its history within a document that can be handed out at your offices. You can also use brochures as a “call to action” piece of literature. Including a form at the back of your brochure that can be used to sign up for more information or for an upcoming promotion will encourage readers to use your brochure to get in touch. Also, since the standard format of a brochure easily lends itself to being mailed, you could have information about an upcoming event or special in a brochure that you have printed. You could then mail these brochures out to your mailing list using only the brochure as the mailer – no additional envelopes required.
Flyers are a versatile way to advertise a specific event either through mailings, targeted placements that allow flyers to be picked up by passersby, or even by passing out the flyers directly to people on the street. They come in a variety of sizes and can be customized to suit your specific advertising needs. Flyers are great for events or promotions that have a wide range of customers that you can target. Because they are relatively inexpensive to print in bulk, flyers are friendly to your advertising budget. They are also convenient for events or promotions that happen on a somewhat regular basis. For example, if you have a weekly theme night at your restaurant, having a generic flyer printed that says “Two for One Tuesdays!” to advertise a drink special is smart because it can be printed in bulk and used anytime.
Posters are a great way to make people aware of an upcoming event, especially when you post them in your store and in the surrounding area. They can also be useful for long term promotions. Having a set of well-designed posters printed can also help you create a collector’s item, which means that they will be displayed by people long after the original purpose behind the posters have been fulfilled. Consider posters to be part of your branding process and you will see a long-term return.
Catalogs let you bring your store and your services right to your customers’ homes. They can look through your products at their convenience, and this will encourage them to buy at any time. A well-structured catalog with enticing pictures and concise descriptions can help increase sales.
Table tents are not just for restaurants. While they are most popular in the restaurant industry because they can list daily specials or new menu items, other types of businesses can benefit from them as well. Banks, schools, retail stores and more can all use table tents to advertise upcoming events, ongoing promotions and special reminders. They can be placed on desks, sales counters, or any other place that customers will see in your store or office for an extended period of time.
